The one question that budding screenwriters ask more than any other question is, “How do I get an agent?” I’m as guilty as the rest. It’s so easy to get consumed by the goal of landing an agent or a manager, of believing that if you just had someone to represent you, that would be it. You would be made.
That’s not how it works, though. In truth, the question we should all be asking is, “How do I get my writing to the level where it will start attracting agents?”
Agents are, for the most part, reactive, not proactive. They have to be; their days are spent servicing current clients, movie studios, producers, deal flow, all of it. And, they know, most screenplays that get sent in by amateurs are not going to be game changers, million dollar sales, the beginning of an auspicious career.
“Yeah,” I can hear you saying, “but my screenplay is a game changer, a million dollar spec, the beginning of an auspicious career.”
Let’s assume, for a moment, that it is everything you think it is. What then? Well, then, I believe you will find representation. But it may not be by submitting it, blindly, to the top agencies. More likely, if you have written something of real quality, you can also write emails, letters, blog posts, tweets and Facebook statuses in an inviting, memorable and witty way…
“Yeah,” I can hear you saying, “but that’s not fair. All I should have to do is write the great script. I don’t want to have to be some kind of online trick monkey.”
Okay. Don’t create an online persona. Take a scene from the screenplay and film it. Cheaply. And put it on YouTube. Or on your own site. If it’s really great, other people will start linking to it and before you know it, agents will be asking you to please send them the entire screenplay.
“Yeah,” I can hear you saying, “but I’m not a director. I don’t have the money, I don’t—“
Okay. Don’t film it. How’s this. Submit the script to The Blacklist. It’ll cost you about fifty dollars, you’ll get reviewed by professional readers, and if they like it—
So take a trip to LA. Find out where assistants at the various agencies go to drink or party, make friends with them—
“Not very social—“
Fine. Put the screenplay up, in its entirety, on your site, then buy some online ads in places film people go, cheap ones, to drive traffic to the site—
“No money to do that. Why can’t it just work like this: I send the script in to CAA or WME. They read it and call me and then send a dump truck filled with money and fame to my house?”
Read more on Brian Koppelman’s blog.